“Why do we still struggle to answer basic questions like how many customers are still active or what exactly is the company’s churn?” This was a question posed to a panel I was sitting on at the Snowflake Summit. Several panelists provided different answers and all come from very different perspectives. Truth be told I…
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.Companies generate far too much data to visually grasp exactly what is happening via spreadsheets. Data visualization is the way that access to this data has been made available to everyone within a company. No longer is the IT department the gatekeeper to useful information about your customers, users, visitors, and funnels. One popular solution…
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Over the last 20 years or so, Big Data completely changed the face of business. Then the pandemic hit. While other industries skidded to a stop, the pace of technology development skyrocketed. Suddenly, our whole lives, from work to entertainment to hanging out with friends, were happening online. Worldwide, 97 percent of businesses sped up…
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Photo by Maarten van den Heuvel on Unsplash There are plenty of cliches about data and its likeness to oil or companies being data-driven. Is there truth to all this hype about data strategy, predictive modeling, data visualization, and machine learning? In our experience, these cliches are true. In the past few years, we have already helped several…
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The modern data stack has been discussed heavily in 2020 and 2021. But what wasn’t discussed enough was how to set up a successful data strategy. Truthfully, to drive value from your data you’re going to need to focus less on modernizing and more on your actual business problems. Driving business value with your data…
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Photo by Victoriano Izquierdo on Unsplash Companies that are serious about using raw data for business intelligence need some way to centralize and control that data. Many of them are using specialized vendor products to do so. Fivetran is one choice for getting all of that data wherever it resides and centralizing it in an…
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Photo by Sigmund on Unsplash Companies in all industries and of all sizes now deal with an ever-increasing amount of data, far beyond human comprehension. This vital information is rendered practically useless unless you have an efficient way to process and analyze it to reveal valuable insights within the clutter. The ETL (extract, transform, load)…
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Photo by Nana Smirnova on Unsplash There is a lot of discussion on how you should implement your data stacks today. Should you bundle or unbundle, should you use a traditional data warehouse, lakes, lake houses, or mesh? Or a hybrid of all of them? With all these different ways you can put together your…
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Data and analytics teams are often responsible for several key pillars in a company. This can pose a challenge when you’re the head of data and analytics and you need to pick your next data project. Where do you even start when you’re constantly bombarded with requests from your management team. In this article I…
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Photo by JESHOOTS.COM on Unsplash Depending on your outlook, your small business might be inspired or intimidated by data science. No matter which end of the spectrum you’re on, one thing you can’t afford to do is ignore it. Data may be the single most important thing you can use to boost profits and cut…
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